Market & opportunity · audience priority: investors · grant officers · partners
is six hundred million Canadian. — the premium, certified, fresh-or-live band where a BC indoor producer can compete on margin — is seventy-five to ninety-five million. Our at Phase 2 is roughly four point six million. The white space is live and ultra-fresh, the only band where imports cannot follow.
Total shrimp market
BC + AB + WA, 63.2M lb/yr at blended $9.50/lb
Premium fresh + live segment
ASC/BAP certified, where indoor RAS competes
Year-4 share at Phase 2
Supply-constrained, not demand-constrained
Three macro forces converged in 2026. None of them are about us — they are about the structural vulnerability of the imported-frozen supply that owns 75–80% of the BC shrimp market today.
Indian and Vietnamese pond shrimp face a ~58% effective US duty stack from August 2026 onward. The accelerates the squeeze. Canadian-origin product under pays zero tariff into the US, and the displaced Asian volume is being rerouted into Canadian ports — tightening certification and traceability scrutiny on the buyer side.
per module-07 §6.1 + S&P Global Commodity Insights · SeafoodSource
— the Indian supplier behind Costco frozen shrimp — has been on (chloramphenicol residue) since November 2020 and recalled 24 SKUs for Salmonella the same year. Six independent angles of contrast against Kader: antibiotics, recall history, tariff exposure, disease pressure, labour reporting, cold-chain length.
per cmo-review §6.2-§6.4 + FDA Import Alert 16-127
closed in September 2019 after 22 months, from an outbreak traced to Texas-imported . tightened source-state bans afterward, and the local indoor RAS lane went dark in BC. Any new operator inherits the constraint — pre-clearance, on-site quarantine, PCR-per-lot is the floor.
per module-07 §3.1 + cross-module risk register
Three concentric definitions, each smaller than the last. The SOM is defined by our box capacity, not by demand ceiling. At Phase 2 we sell out without defeating an incumbent — we slot into the white space imported frozen product physically cannot fill.
~CAD $600M63.2M lb/yr
BC + Alberta + Washington State shrimp consumption — all forms, all certifications.
Population 18.6M · blended retail-foodservice $9.50/lb · per module-07 §2.2
CAD $75–95M5.1M lb/yr
ASC/BAP-certified premium-fresh + live segment where an indoor BC RAS producer can credibly compete on margin.
~50% of premium-fresh share + Vancouver live segment · wholesale $14–18/lb blended · per §2.3
~CAD $4.6M0.33M lb/yr
Year-4 Phase 2 capacity at 6.5% of SAM — supply-constrained, not demand-constrained.
100 Atarraya boxes × ~1.5 t/yr · 6.5% of SAM at $14/lb blended · per §2.4
| Tier | Volume | Value (CAD) | Scope |
|---|---|---|---|
| TAM | 63.2M lb/yr | ~CAD $600M | BC + Alberta + Washington State shrimp consumption — all forms, all certifications. |
| SAM | 5.1M lb/yr | CAD $75–95M | ASC/BAP-certified premium-fresh + live segment where an indoor BC RAS producer can credibly compete on margin. |
| SOM | 0.33M lb/yr | ~CAD $4.6M | Year-4 Phase 2 capacity at 6.5% of SAM — supply-constrained, not demand-constrained. |
Five channels, five distinct certifications, five wholesale price bands. Live commands $14–22/lb in Vancouver because there is no imported substitute — air-freighted live shrimp is functionally absent in this market. frozen lands at $7.50–9.00/lb but is a Phase 2 anchor only.
Vancouver fine-dining live HOSO
CoreNo certification gate. Phase 1 cash bridge. 45–55% GM per module-07 §4.1 segment 3.
Asian retail live-tank
High strategicT&T (Loblaw), H-Mart, Hannam, Sungiven, Osaka. 30–40% GM per §4.1 segment 5.
Hotels & catering
BridgeRelationship-driven, bridges live and frozen, smooths weekly swings.
DTC / farmers market
BridgeBrand-building only. Ranked #8 strategically — never the operating model.
Costco frozen (Y2+ Roadshow → BC SKU)
Phase 2 anchorStructural loss at Phase 1 scale (−$11.21/lb). Phase 2 base-load after cert stack closes.
A shrimp farm is only as good as the kilometres between the harvest tank and the buyer’s door. Langley puts us inside three logistics radii at once — the Costco DC, the toll processor, and the inbound air-cargo gateway — while keeping us in the demographic centre of the country’s most shrimp-hungry metro.
8 km
To the
Same-day refrigerated transit. Lowest-cost lane to a Costco DC of any indoor RAS shrimp producer on the continent.
per coo §1
~35 km
To Albion Fisheries (Richmond)
Primary . Same operator that distributed into the BC restaurant trade.
per coo §1
35–75 km
To YVR international cargo
Inbound lane for American Penaeid SC hatchery + Mexican alternate.
per coo §3
$131K–$379K / yr
Phase 1 energy envelope
Designed for split-fuel: natural gas radiant heat + electric for pumps, blowers, and lighting. Mech-eng heat-load study (V-01) gates LOI.
per cfo §3 + Section A.10 contradiction-3
+25–45%
Metro Vancouver shrimp consumption vs national
Largest Asian-Canadian demographic in the country, Cantonese banquet tradition, year-round live-tank restaurant trade.
per module-07 §1.1
We have a named target list across three segments. Specific accounts stay private until founder-confirmation passes — chef rotation, ownership changes, and menu strategy shift faster than any external research tracks. What we share publicly is the category mix and the conversion math behind it.
Segment 1 of 3
30 chef-anchored prospects
Prioritized by margin × volume × press leverage. First wave (10 accounts) selected for Cantonese-banquet anchor weight, French / Italian / Japanese fine-dining range, and Vancouver Magazine Restaurant Awards visibility. Founder-direct sample drops at first harvestable batch.
~14,400 lb/yr at 50% conversion · plan §7.1 floor 8,000 lb
Segment 2 of 3
8–12 stores
Includes T&T (Loblaw, multi-store), H-Mart, Hannam, Sungiven, Osaka, and independent BC supermarkets. T&T Richmond pilot first (highest live-seafood foot traffic in chain) via Albion warm-intro; sequential rollout to Metrotown, Marine Way, Surrey Central on shelf-velocity ≥150 lb/wk.
14,400–24,000 lb/yr at 3–4 active stores · plan §7.1 target 10,000–18,000 lb
Segment 3 of 3
3–5 fine-dining accounts
Seattle + Portland fine-dining and omakase restaurants — Vancouver-adjacent chef networks, low-stakes cross-border validation before committing to a Sumner WA depot. FedEx Priority Overnight refrigerated under FDA Prior Notice — no freight-broker commitment in Y2.
≤2,000 lb sample-and-validate · sales §3.3
Aggregate Phase 1 floor at 50% conversion across the restaurant and Asian-retail lists exceeds the 18–30K lb/yr plan target — channel risk in Phase 1 sits in per-account weekly volume modeling (open gate V-10), not in account-list breadth.
Phase 1 anchors on the live segment — the only band decoupled from the imported frozen price floor. Phase 2 layers consignment and BC-regional frozen at scale, never as a Phase 1 commitment.
| Channel | Price band | Phase | Positioning |
|---|---|---|---|
| Live HOSO premium | $14–22 / lb wholesale | Phase 1 | No imported substitute. Premium structure decoupled from frozen import floor. Cantonese-banquet anchor segment commands +15–25% during Lunar New Year window. |
| Retail live tank | $11–14 / lb wholesale | Phase 1 | Asian retail tank format. Largest volume channel in Phase 1 — leverages same live infrastructure as restaurant channel, smooths weekly demand swings. |
| Costco frozen landed | $7.50–9.00 / lb landed | Phase 2+ | Phase 2 anchor only — requires ASC + BRCGS + Costco Addendum. Roadshow → BC-regional SKU sequencing via Ottawa Frozen Buyer. Not Kirkland co-pack at Phase 1 under any circumstance. |
For investors, grant officers, and strategic partners: the full Phase 1 raise dossier — capital stack, scenario analysis, certification critical path, risk register — is available under NDA following an initial call. Three audience doors. Three real inboxes.